iBallz

"So how do you drum up publicity for a conceptually basic accessory to a product that's not even out yet? You put "ballz" in the name! That's Marketing 101. But actually, these shock-absorbing attachments could come in handy.

They're actually pretty well conceived: four balls, connected by stretchable cord, protect your e-book reader from drops by absorbing the blow, and also keep a resting device elevated just high enough off of a table to save it from spills."